Most contractors cobble together a website, QuickBooks, a scheduling app, and a spreadsheet. We build one connected system that handles all of it — and actually generates leads while you're on the job.
Most contractor websites are digital brochures. They look okay, but they don't generate leads, don't track customers, and don't connect to anything else you're using. You end up with a website, a CRM, an invoicing app, a scheduling tool, and a spreadsheet — none of which talk to each other.
Forge Platform Systems builds integrated business systems for service companies. One platform where your website captures leads, your dashboard tracks every job, your invoices go out automatically, and your review requests fire off when a job closes. No more switching between five apps.
We specialize in service businesses: roofing, HVAC, fencing, lawn care, epoxy, remodeling, plumbing, electrical — businesses run by real operators who don't have time to manage a tech stack.
Sound familiar? These are the most common issues we hear from contractors before they work with us.
When someone finds you online and doesn't hear back within 5 minutes, they call the next guy. Our system sends you instant alerts and auto-replies immediately so you're always first to respond.
Most contractor sites have zero local SEO. We build pages that target the searches your customers are actually making — 'roofing company Chattanooga,' 'fence install Ooltewah,' and dozens more.
Website, CRM, invoicing, scheduling, reviews — each in a different tab. We consolidate everything into one admin dashboard you can run from your phone.
If a lead doesn't book immediately, they get forgotten. Our system keeps track and sends follow-up reminders so no estimate request goes cold.
Reviews are the #1 factor for local rankings, and most businesses only ask when they remember. We automate review requests after every completed job.
Is your traffic coming from Google, Facebook, or that yard sign? We give you monthly reporting with real numbers — leads, visits, close rate, and revenue.
Here's what's included when you work with Forge — not add-ons, not extras, just the full system.
5–10 page professional site built specifically for local SEO and phone calls. Service pages, city pages, photo galleries, and quote forms all included.
Track every lead from first contact to closed job. Status pipeline (New → Contacted → Scheduled → Won/Lost), notes, and follow-up reminders.
The second someone submits a form, you get a text and email with their name, number, and what they need. Respond in under 5 minutes every time.
If a lead doesn't respond, the system follows up at 15 min, 24 hrs, and 72 hrs automatically. You close more without doing more.
Create invoices with line items, send via email, and collect payment via Stripe or PayPal. All tracked in your dashboard.
After a job is marked complete, an automated text goes out asking for a Google review. More reviews, better rankings, no extra effort.
Visual calendar showing every job's start date, due date, and status. Never double-book or forget a scheduled appointment.
See your revenue, leads, and close rate at a glance. Know which services and sources are driving the most business.
Proper title tags, meta descriptions, schema markup, city pages, and internal linking — everything Google needs to rank your site.
"We had a website before but it just sat there. Since switching to Forge, we get leads from Google every week without running any ads. The dashboard makes it easy to track everything."
We'll review your site's Google rankings, page speed, schema, local SEO, and lead capture — then send you a written report with the top 5 things to fix. No charge. No sales pitch.