Lewis & Sons Fencing had been building great fences in Chattanooga for years — but their online presence was non-existent. Here's how we changed that.
Lewis & Sons Fencing built quality fences across Chattanooga and Hamilton County but relied entirely on word of mouth for new business. They had no website, no Google Business Profile optimization, and no system for capturing or tracking leads.
In a market where most homeowners start their search for a fencing contractor on Google, this was costing them real jobs. When neighbors asked for a fencing recommendation, the referral worked — but anyone searching without a personal connection had no way to find them.
The goal was clear: build a professional online presence that generates leads from Google searches, captures those leads properly, and tracks them through the entire sales process.
We built Lewis & Sons a professional fencing website from the ground up — optimized for local search, designed for mobile users, and connected to a business dashboard that tracks every lead and job.
The site included dedicated pages for each fence type (wood, vinyl, aluminum, chain link, commercial), service area pages targeting Chattanooga neighborhoods, a photo gallery showcasing their best work, and a quote request form with instant alert delivery.
On the operations side, every form submission flows directly into their CRM dashboard where leads are tracked from first contact to closed job, invoices are created and sent, and review requests go out automatically when a job is marked complete.
Clean, modern site with services, gallery, about, service area pages, and contact — all optimized for local SEO.
Proper title tags, meta descriptions, schema markup, and city pages targeting Chattanooga fencing searches.
SMS and email notification the moment a quote request is submitted — with the prospect's name, number, and project details.
Mobile-optimized gallery showcasing wood, vinyl, and aluminum fence installations across Chattanooga.
Pipeline view tracking every lead from New through Contacted, Quoted, Scheduled, and Won/Lost.
Create and send professional invoices with online payment links — all from the same dashboard.
Automated SMS review requests sent after job completion to build Google rating passively.
Dedicated pages for Chattanooga, Ooltewah, East Brainerd, and surrounding communities.
Within 7 days of launching, Lewis & Sons Fencing had 187 website visits and 11 qualified lead form submissions. These weren't tire-kickers — they were Chattanooga homeowners who had found the site through Google and requested fence installation quotes.
The business now has a steady, predictable flow of new leads from Google search — without spending money on advertising. The dashboard gives the team full visibility into every lead, job in progress, and outstanding invoice.
The Google review automation has helped them build a growing online reputation that further reinforces their search rankings — creating a compounding effect where more reviews lead to more visibility, which leads to more leads.
"We had Forge Platform Systems build our website and set us up with a dashboard we can run the business from. Before this we were using different apps trying to keep up with everything. Now it's all in one place. Since launching we've already had 11 new leads and almost 200 people visit the site."